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Marketing Mojo: The Sephora Experience

Cindy Lee

27-Nov-15 13:00

Marketing Mojo: The Sephora Experience

From their flagship store launch in 2011, Sephora Malaysia now sees 14 stores all across the country. What sends beauty product buffs to its stores in droves? Known for discovering creative brands, highlighting trends, shaping aesthetic codes and administering tailor-made advice, Sephora focusses on the retail experience. We discover their secrets.


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Tags:  sephorasephora experienceresource centremarketing mojocindy leecosmeticsbeauty





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