Building brand loyalty isn’t just about getting customers, it’s about keeping them. In a world full of choices, how do brands make people stay, trust them, and even advocate for them?

It all comes down to communication — clear, honest, and meaningful interactions that make customers feel valued. From personalised experiences to transparency, storytelling to social media, every touchpoint shapes loyalty.

Today, we discuss what works, what doesn’t, and what brands should focus on right now with Farrah Harith-McPherson, Chief Growth Officer at Naga DDB Tribal, and Sandeep Joseph, Co-Founder and CEO of Ampersand Advisory.

This episode of Marketing Mojo was brought to you by BFM Brandfest. The 20th BFM Brandfest is happening on 16th and 17th July at Nexus Bangsar South.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories:  markets,  managing,  SME

Tags:  personalised communication,  storytelling marketing,  strategic communication,  brand loyalty,  brand transparency,  social media marketing,