BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Marketing XP: Unlocking Gamification's Power

Marketing XP: Unlocking Gamification's Power

Kenny Lum, Chief Gamification Officer, Gameka

19-Nov-24 11:00

Marketing XP: Unlocking Gamification's Power

Gamification is transforming how brands connect with audiences, making interactions more engaging, memorable, and fun. From reward programmes that feel like an adventure to apps that keep customers coming back, businesses everywhere are using game mechanics to drive loyalty and engagement. In this episode, Kenny Lum, Chief Gamification Officer at Gameka, shares insights on how gamification works, why it’s capturing marketers’ attention, and the opportunities and challenges it presents for businesses around the world.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsmanagingtechnologyalternatives

Tags:  gamificationmarketing strategycustomer loyaltycustomer engagement





Play / Pause

Listen now : World Market Watch: Tony Nash, CEO, Complete Intelligence tells us where international...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tony Nash, CEO, Complete Intelligence tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Steven Tseng, senior analyst covering technology hardware at Bloomberg Intelligence on the outlook of China's tech giants.

7:45 AM

Morning Brief

Independent business writer P. Gunasegaram discusses the reform of GLCs and GLICs

8:00 AM

The Breakfast Grille

H.E. José Luis Pardo-Cuerdo, Spanish Ambassador to Malaysia discusses Spain’s growing engagement with Southeast Asia, its NATO commitments, and its stance on Palestine.

8:30 AM

Morning Brief

Michael Cucek of Temple University discusses Japan politics as Sanae Takaichi becomes the country’s first female Prime Minister.

8:45 AM

Morning Brief

We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Tony Nash, CEO, Complete Intelligence tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Steven Tseng, senior analyst covering technology hardware at Bloomberg Intelligence on the outlook of China's tech giants.

9:35 AM

Ringgit & Sense

Lim Eng Ping, Head of Wealth Management Malaysia, Maybank & Nor Fazlina Mohd Ghouse, CEO, Maybank Trustees Berhad to talk about legacy planning.

10:05 AM

Open For Business

Wong Wai Ken, Country Manager, Stashaway Malaysia

11:00 AM

Tech Talk

Henry O’Connell, Co-Founder & CEO, Canary Speech

12:00 PM

Enterprise Explores

Salim Abu Haniffa, Executive Director, Malaysian Chamber of Commerce - Southern Africa

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

6:00 PM

Talkback Thursday

8:00 PM

BBC World Service