BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  From Taylor Swift to BTS - The Power of Superfandom in Marketing

From Taylor Swift to BTS - The Power of Superfandom in Marketing

Andrea Ng, APAC Insight Director, Canvas8

09-Apr-24 11:00

From Taylor Swift to BTS - The Power of Superfandom in Marketing

As shown by K-Pop or Taylor Swift concerts, fandoms are a powerful cultural movement that have their own economies that are mobilising across various sectors and across various markets.

On this episode of Marketing Mojo, we embark on a journey into fandom culture and how it is reshaping the landscape of branding and marketing across the region, it’s potential power in driving branding and marketing strategies and success, and how to tap into it with Andrea Ng, Asia Pacific Insight Director with global strategic insights agency Canvas8.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  markets,  economy,  managing,  music,  travel

Tags:  fandom,  marketing,  music,  concerts,  taylor swift,  bts, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Amirul Safuan, a spinal cord injury survivor and the founder of Ameer Safone Ventures, discusses why inclusion efforts often fall short, what employers still get wrong, and how leaders can start creating workplaces where everyone belongs.

12:00 PM

Popcorn Culture

(REPEAT) Reviews of the live action version of How to Train Your Dragon and Pixar's Elio, followed by a discussion on children's films you still love as an adult.

1:00 PM

Cruise Control

(REPEAT) We review Jetour’s first SUV here in Malaysia - the Dashing! Is it as good as its name?

2:00 PM

Matt-Splained

(REPEAT) Richard Bradbury and Matt Armitage marvel at the resilience of antiquated air technology. And wonder if we’re nearing the cliff edge of its obsolescence.

3:00 PM

Earth Matters

(REPEAT) Malaysia’s disasters show the need for better preparedness — we speak to experts on how Malaysians are building resilience, and what more needs to be done.

4:00 PM

Bar None

(REPEAT) We speak to the co-founder of SRG.OG, Simon Lim, on the back of the team’s victory in the MPL Malaysia Season 15 Grand Final. Former racing driver, Weiron Tan also joins us to share his training routine back when he was competing.

5:00 PM

BBC World Service - The Conversation

Two women in Iceland and Bolivia talk to Ella Al-Shamahi about creating female-centred walking tours that help people get to know the cities of Reykjavík and La Paz.