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Facebook Knows When You’re Lonely

Andrew Gnananantham

13-Feb-17 13:30

Facebook Knows When You’re Lonely

Valentine’s Day is obvious and straightforward for brands to market their products for couples to splurge. But what’s difficult to track are the lonely people and Facebook has the answer to this. Last week Facebook published a guide on their blog for brands on how to get their marketing messages to resonate with newly single people.


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Tags:  digital marketingfacebookmarketing mojovalentines dayfacebook insight





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