Crafting and executing an effective publicity stunt isn’t just expensive and time-consuming, it’s also extremely tricky and has a potential to backfire on the company. But when a publicity stunt succeeds, its virality can have long-lasting positive effects on a brand.

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Categories:  Technology,  Medical Innovation and Technology,  Tech,  Entrepreneurship,  Personal Development

Tags:  Publicity Stunt,  PR Stunt,  Marketing Strategy,  Advertising,  Viral Marketing,