What Malaysians Really Feel About Big Brands

Wan Nuradiah Wan Mohd Rani, Country Lead, Ipsos Public Affairs (Malaysia)

11-Apr-25 12:00

What Malaysians Really Feel About Big Brands

Pause
Embed

In this episode, we explore the evolving landscape of corporate trust in Malaysia, based on findings from the latest Ipsos Trust Track report. Covering over 160 brands across 19 industries, the latest edition of the report reveals a sharp decline in public trust, dropping to 49 from a steady 56 maintained between 2021 and 2023.

Joining us to unpack the key trends behind this shift, discuss which industries saw the steepest drops, and what these changes signal for corporate reputation heading into 2025 is Wan Nuradiah Wan Mohd Rani, Country Lead at Ipsos Public Affairs Malaysia.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, economy

Tags: public trust in brands, brand transparency, consumer trust, trust deficit, brand authenticity,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Can sports ethics build stronger, more ethical companies? We speak with Paresh Subramaniyam, Founder and CEO of Engage Life, to explore how the timeless values of sports—like fair play, resilience, and discipline—can change today’s workplace culture.

12:00 PM

Popcorn Culture

(REPEAT) We review Keluang Man and look at some of our favourite characters from our childhood.

1:00 PM

Cruise Control

(REPEAT) Fancy a used McLaren MP4-12C at a very reasonable price? Tune in to hear what are the pros and cons of getting a sports car.

2:00 PM

Matt-Splained

(REPEAT) Rich and Matt look at this remarkable rise and fall of EVs and ask if the continued rise of the EV in the 21st Century EV is inevitable and unstoppable?

3:00 PM

Earth Matters

(REPEAT) We speak to three researchers to learn more about how we can coexist with macaques peacefully.

4:00 PM

Bar None

(REPEAT) Former national tennis player Adam Jaya shares his experience being a professional athlete and his training routine.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.

PROGRAMMES