If You Think Your Ads Are Inclusive, Think Again

Divya Acharya, Head of Solutions & Innovation Strategy, Xaxis APAC

22-Jun-22 12:00

If You Think Your Ads Are Inclusive, Think Again

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The 2021 PageFair Adblock Report shows that Asia is the leading ad blocker user globally, with the majority of users citing bad advertising experiences as their motivation for using ad blockers. The key change marketers need to make? Looking for unconscious bias and actively championing diversity & inclusion in their campaigns

Produced by: Christine Wong

Presented by: Freda Liu

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Categories: technology, politics, culture, Corporates

Tags: advertising, ad blocking, unconscious bias, diversify,

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