Why You Can’t Trust Surveys

Richard Bradbury | Jeff Sandhu | Christine Wong

21-Mar-19 12:30

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Many companies use surveys to gather data about product quality, potential demographic, or their standing amongst competitors - and hypothetically, this data should be the best way to get objective feedback, right? Turns out that the very nature of surveys in the present day means you can’t trust them at all.

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Categories: Personal Development, Entrepreneurship, SME

Tags: data collection, survey bias, market research, data analytics,

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