Supreme’s burner phone is what’s known in the industry as… a brick. It uses obsolete technology and doesn’t rival any of today’s smartphones, and yet the device has sold out on nearly every platform. The practically useless gadget is a testament to good marketing and questions everything we know about traditional supply-demand logic.

Produced by: Christine Wong

Presented by: Richard Bradbury, Audrey Raj, & Arvindh Yuvaraj

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Categories:  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship,  SME

Tags:  Branding,  Marketing,  Technology,  Communication,