Customer satisfaction is the end goal of any form of marketing. But getting there isn’t always easy. Here are three ways user stories can help marketers and brands better understand that core demographics, while creating deeper engagement in the process.

Produced by: Christine Wong

Presented by: Arvindh Yuvaraj & Freda Liu

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Categories:  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship,  SME

Tags:  EQ,  Soft skills,  Marketing,