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How Much Do Rating/Reviews Sway Your Purchase Decisions?

Richard Bradbury | Audrey Raj | Jeff Sandhu

18-Jun-19 12:00

How Much Do Rating/Reviews Sway Your Purchase Decisions?

Do you trust online ratings and recommendations? Perhaps you shouldn’t; a review of dozens of Amazon’s Choice products by BuzzFeed News found listings with troubling product defects and warnings, as well as review manipulation.


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Categories:  SME,  Markets,  Technology,  Tech,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship

Tags:  amazon,  reviews,  algorithm,  choice,  product, 


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