BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Climate Crisis: The Changing Attitudes and Brand Implications

Climate Crisis: The Changing Attitudes and Brand Implications

Arun Menon, Managing Director, Ipsos Malaysia

26-Apr-24 12:00

Climate Crisis: The Changing Attitudes and Brand Implications

On the back of Earth Day earlier this week, Enterprise explores the 2024 Earth Day report that was released by market research firm Ipsos Malaysia with Arun Menon, Managing Director at Ipsos Malaysia.

This is the 4th edition of the report and is based on a 33-country survey conducted where 24,000 people were interviewed between January 26th and February 9th.

Below are the 6 key findings from the report, which we explore in more depth in the show.

  • Globally, across 33 countries, a majority think governments, businesses and individuals have a responsibility to tackle climate change. But conviction has dropped notably over the past three years.

  • Millennial and Generation Z men feel more apathetic and fatalistic about climate change compared with older generations and with women. Three in ten say it’s already “too late” to tackle climate change. And this sense that it’s too late to take action on climate change is particularly strong among young men.

  • A majority globally believe that developed countries, with historically high emissions, should contribute more towards climate action. Perhaps unsurprisingly, those in developed countries are less likely to agree with this.

  • Although awareness is improving, globally, people continue to misjudge which household actions would have the most impact on reducing their carbon footprint. People overestimate the effectiveness of low impact actions such as recycling.

  • Most are optimistic that transitioning economies away from fossil fuels will have environmental benefits, but views are mixed on the economic and affordability impacts.

  • Financial incentives and access to information are the leading motivators globally that could spur more climate action by individuals, followed by seeing climate impacts in their country.

Produced by: Kishan Sivaswamy

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Corporatesmanagingenvironmentmarkets

Tags:  earth day 2024climate changegovernmentmillennialsgen-zenvironmentesg





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tim Mulholland, President, TJM Limited, Chicago, tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Kathleen Chen, Associate Director of Asia-Pacific Sovereigns, Fitch Ratings on impact to Malaysia's fiscal position post populist measures.

7:45 AM

Morning Brief

Datuk Shamsuddin Bardan of the Malaysian Employers Federation weighs in on how the designation of September 15th as a public holiday may disrupt businesses.

8:00 AM

The Breakfast Grille

Megat Zariman, President of Velesto Energy Berhad, shares his outlook on the oil and gas industry.

8:30 AM

Morning Brief

Faisal Aziz, Bersih Chairman joins us to discuss our civil liberties when it comes to peaceful assemblies.

8:45 AM

Morning Brief

Dr. Surachanee Sriyai of ISEAS–Yusof Ishak Institute discusses the root causes driving scam centre operations and explores potential policy solutions.

9:00 AM

Opening Bell

(REPEAT) Tim Mulholland, President, TJM Limited, Chicago, tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

Pure Mylk’s Marcus Khoo on the tech behind clean-label plant-based drinks, filling Malaysia’s food-tech gaps, and why The Mylky Way may be Southeast Asia’s next innovation hub for sustainable F&B.

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

CyberArk’s Serene Lee on machine identity breaches, AI-powered threats, and why human-centric security strategies are no longer enough.

1:00 PM

The Breakfast Grille Repeat

Megat Zariman, President of Velesto Energy Berhad, shares his outlook on the oil and gas industry.

2:05 PM

Discovery Hour

3:05 PM

Front Row

Singer Janet Lee marks two decades on stage with "Lucky Lee - The 20-Year Journey On Stage," a theatrical concert experience. She's joined by musical collaborator Tay Cher Siang to discuss her career, from Taiping to sold-out stages nationwide.

3:20 PM

Front Row

4:05 PM

Health & Living

Are the increasingly popular ceramic cookware actually “non-toxic”? We look at what they’re made of and what are the effects in the human body.

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture

A review of The Fantastic Four’s arrival in the MCU, followed by a discussion about characters that have been played by different actors.

7:00 PM

BBC World Service

This week on Science in Action, scientists have detected the largest black hole merger ever observed with LIGO picking up signals from two black holes colliding in a ‘violent’ spacetime event.

8:00 PM

Bar None

9:00 PM

The Selector