BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Can a Sales Playbook Make Sales Less Brutal?

Can a Sales Playbook Make Sales Less Brutal?

Serge Romano, Director and Head Sales Coach, Leverage Sales Coaching Australia

06-Mar-23 12:00

Can a Sales Playbook Make Sales Less Brutal?

Given the volatile and choppy nature of sales, how businesses manage their salespeople and sales process can be very important to keep them going. Whether that’s due to an economic slowdown where sales slow down across the board or a personal rough patch for one or 2 salespeople.

Today on BizBytes we explored how to build an effective sales strategy and keep sales going during tough times with Serge Romano, Director and Head Sales Coach with Leverage Sales Coaching Australia.

Serge will be in KL from March 15-17, speaking at EO Taipan’s 2023 event - ‘Challenge the Storm’. Learn more at: https://eotaipan.com/masterclass-2023/

Photo Credits: Shuttershock | fizkes

Produced by: Roshan Kanesan

Presented by: Freda Liu, Lily Chai


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanagingentrepreneursSMECorporates

Tags:  Sales strategysales playbooksalespeopleeconomic downturn





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Amirul Safuan, a spinal cord injury survivor and the founder of Ameer Safone Ventures, discusses why inclusion efforts often fall short, what employers still get wrong, and how leaders can start creating workplaces where everyone belongs.

12:00 PM

Popcorn Culture

(REPEAT) Reviews of the live action version of How to Train Your Dragon and Pixar's Elio, followed by a discussion on children's films you still love as an adult.

1:00 PM

Cruise Control

(REPEAT) We review Jetour’s first SUV here in Malaysia - the Dashing! Is it as good as its name?

2:00 PM

Matt-Splained

(REPEAT) Richard Bradbury and Matt Armitage marvel at the resilience of antiquated air technology. And wonder if we’re nearing the cliff edge of its obsolescence.

3:00 PM

Earth Matters

(REPEAT) Malaysia’s disasters show the need for better preparedness — we speak to experts on how Malaysians are building resilience, and what more needs to be done.

4:00 PM

Bar None

(REPEAT) We speak to the co-founder of SRG.OG, Simon Lim, on the back of the team’s victory in the MPL Malaysia Season 15 Grand Final. Former racing driver, Weiron Tan also joins us to share his training routine back when he was competing.

5:00 PM

BBC World Service - The Conversation

Two women in Iceland and Bolivia talk to Ella Al-Shamahi about creating female-centred walking tours that help people get to know the cities of Reykjavík and La Paz.