What happens when brands mishandle nostalgia, misalign messaging, and fail to control spokesperson narratives? In this episode of Enterprise Explores, we unpack three critical branding lessons from Disney’s troubled Snow White remake.

Skribble’s Teng Chan Leong and Dana Lai join us to explore how unclear positioning, mixed creative direction, and poor audience management can derail even the most iconic IP. We dive into why it’s critical to protect nostalgic IPs with care, align spokespeople with core brand messaging, and maintain clarity of creative direction to avoid audience confusion and backlash.

Drawing insights from Disney’s missteps, and contrasting them with success stories like Pokémon and Minecraft, this conversation offers practical advice for businesses navigating brand evolution, nostalgia marketing, and reputation management in today’s fast-changing media landscape.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

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Categories:  markets,  film

Tags:  branding,  nostalgia,  marketing,  brand strategy,  content marketing,