中小企业最忽略的事：知识产权！

15-Aug-25 17:00

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在创意满天飞的时代，许多中小企业有好点子却忽视知识产权保护。本集《开门见商》邀请 Exy Intellectual Property 联合创办人黄勇文，分享如何守住商标、专利、著作权与设计的价值，并将其转化为竞争力。节目将谈到常见误区、注册与管理的重要性，以及在 AI、NFT 与国际市场挑战下，企业该如何升级 IP 思维，防止创意被抢、品牌被盗。

Produced by: 王能杰

Presented by: 王能杰

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Categories: entrepreneurship

Tags: Intellectual Property, Copyright, Design Protection, Trademarks,

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5:00 PM

BBC World Service

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