BFM 89.9

HIGHLIGHTS 
Podcast  >  Bigger Picture  >  Live & Learn  >  Sports Law #6 - Stadium Naming Rights

Sports Law #6 - Stadium Naming Rights

Richard Wee, Lawyer | Lesley Lim, Lawyer

25-Jan-17 15:00

Sports Law #6 - Stadium Naming Rights

The Emirates Stadium, the Staples Center, and the Wrigley Field are homes to three major sports team in the world. They are also just three examples of how corporations are leveraging on the universal appeal of sports in exchange for lucrative sponsorships. This practice recently hit Malaysian shores when the Youth and Sports minister announced that the Putra Stadium will be renamed as the Axiata Arena and serve as the centre stage of the SEA Games in August. Sports lawyers Richard Wee and Lesley Lim explains in the ins and outs of stadium naming rights on this episode of sports law.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  The Bigger PictureLive and Learnnaming rightsmoney in sportswalstropssports lawbrandingcorporate brandingwrigley fieldstaples centeremirates stadiumsportslawseriesonll





Play / Pause

Listen now : Enterprise Explores: Eklavya Bhave, Head of Asia Pacific at Coursera, shares how...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Jingyi Pan, Economics Associate Director of PMI Team, S&P Global Intelligence tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Sarah Tan of Moody's Analytics discusses the latest U.S.–China trade negotiations in London.

7:45 AM

Morning Brief

Eugene Chow of Deloitte Malaysia discusses the impact of LHDN’s e-Invoice delay and how to avoid further setbacks.

8:00 AM

The Breakfast Grille

Marc Mealy, Executive Vice President and Chief Policy Officer, US-ASEAN Business Council discusses US-ASEAN ties, recent geopolitics, and U.S. business perspectives on Malaysia’s investment climate and more.

8:30 AM

Morning Brief

Jamalludin Obeng, President of MOSVA shares his perspective on how Petronas's right-sizing exercise might affect local industry players.

8:45 AM

Morning Brief

(REPEAT) Eugene Chow of Deloitte Malaysia discusses the impact of LHDN’s e-Invoice delay and how to avoid further setbacks.

9:00 AM

Opening Bell

(REPEAT)Jingyi Pan, Economics Associate Director of PMI Team, S&P Global Intelligence tells us where international markets are heading.

9:15 AM

Opening Bell

Peter Lewis, Director, Peter Lewis Consulting Limited shares his thoughts on the rally that Hang Seng is seeing now.

9:35 AM

Pinnacle Perspectives

Deepa George of MyHRC explains how changing work trends are reshaping manpower planning for today’s businesses.

10:05 AM

Open For Business

Vivek Ramachandran, Founder and CEO of SquareX, shares how the company is using its $20M Series A funding to tackle browser-based cyber threats, and why this focus could reshape the cybersecurity landscape.

11:05 AM

P&L

KPMG’s Dr. Veerinderjeet Singh explains what Malaysia’s Corporate Tax Governance Framework means for companies and why tax transparency is a board-level responsibility.

12:00 PM

Enterprise Explores

Eklavya Bhave, Head of Asia Pacific at Coursera, shares how gig workers can take control of their own development using microcredentials, online learning, and simple strategies to open doors to bigger opportunities.

1:00 PM

The Breakfast Grille Repeat

Marc Mealy, Executive Vice President and Chief Policy Officer, US-ASEAN Business Council discusses US-ASEAN ties, recent geopolitics, and U.S. business perspectives on Malaysia’s investment climate and more.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

When it comes to protecting Malaysia’s natural heritage, sometimes it’s the smallest creatures that spark the biggest movements. In Sungai Sepetang, fireflies are uniting communities, scientists, and storytellers alike. We discuss the fight to save these glowing wonders.

4:05 PM

Health & Living

What are the pros and cons of raising the retirement age to 65? We look at how this move would impact older adults, financially and socially.

5:00 PM

Top 5 at 5

6:00 PM

Today I Learned

7:00 PM

Just For Kicks

8:00 PM

A Bit of Culture